Mobile Banking just got easier

Barclays have launched new Online Banking log-in screens and basic access designed specifically for mobile use. It features improved navigation and speed log-in to make banking on your mobile phone even easier.

They are hoping to encourage more customers to take the step into mobile banking by making the login process as simple as possible, as research suggests that users are quickly put off if the login is too complex.

We feel this is a positive move from Barclay’s, as making it easy for users could persuade them to give it a go, which is always the hardest step.  They seem to be keen on encouraging mobile banking, and earlier this year offered their customers a free copy of Kaspersky mobile version.

Sean Gilchrist, Barclays Digital Banking Director said: “Today’s improvements will significantly improve access to online banking for our existing mobile customers and will also reach out to new customers seeking simpler mobile access and navigation.

“Our research and customer feedback has shown that how the banking content fits on the screen of a mobile phone is crucial to more people using such services in the future. We believe our mobile banking service leads the market as we are the only UK bank which offers a specific mobi domain site, giving customers web pages designed specifically for viewing on mobile phones and content that customers want when on the move.

“We have seen phenomenal growth in the use of mobile banking this year and we will continue to make improvements to the service. The next phase will be to optimise other online banking services such as viewing balances, statements, transfers and payments to make mobile banking even quicker and easier for customers.”

Here are some screen shots of the ‘new look’ mobile phone login and branch search functionality:

Visit their mobile site www.barclays.mobi to find out more.