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Posted March 12, 2011 by Simon in News
 
 

Yorkshire Building Society Launches New Mobile Website

Our BIG step, on the small screen

Yorkshire Building Society has launched a mobile website designed specifically to access product information and services through smartphone devices.

Use of smartphones growing rapidly

There’s been a rapid growth in smartphone internet browsing. We’ve seen a growing number of our customers visiting the site using their phones. But viewing a full website on a small screen is not easy. So we’ve taken the opportunity to develop a version of the Yorkshire Building Society website that is specifically tailored for smartphones.

What does the mobile site offer?

All of their products and services are there, but the amount of content has been reduced to what customers might want quickly or on the move.

  • They’ve included our ‘Ask a Question’ search tool so that customers can get all the information they need just by typing a question.
  • The site structure and navigation is easy and intuitive for smartphone users.
  • The design of the site means that it is quick to use over 3G networks.
  • There’s a comprehensive branch finder too so you can find your nearest branch or agencies wherever you are, with addresses, phone numbers, opening hours, maps and even directions.
How do I find the mobile site?

The home page of the full YBS website will detect if users are accessing the site using a mobile device. Just type www.ybs.co.uk into the browser on your smartphone and you’ll be taken to the mobile site automatically.

Alternatively, you can click on the ‘Mobile site’ link at the bottom of each page on their site, or through http://www.ybs.co.uk/mobile


Simon